Labs

"Invest in advertising during a downturn! This is not our advice but of one of the most prestigious daily newspapers - The Financial Times. The newspaper launched an advertising campaign,urged by the raging global financial crisis. The call is in any case not cutting down advertising - rather it should be advertised more active. The natural reaction to downturn is to cut budgets, reducing staff and closing  offices. Anything but advertising should be reduced because it is like to stop the medicines to a sick man because they are expensive. 
Surely money invested in advertising during the crisis returnes. 

At London's streets appeared advertising signs, resembling ragged billboards labeled: "Global Crisis. What is business’ s first mistake?" The answer is simple - even in times of financial crisis, investment in advertising a benefit, and companies that stop advertising take the wrong way. FT Campaign, except through outdoor advertising, is conducted through electronic media and Internet. The newspaper has created a dedicated microsite, which publishes data from independent studies conducted in years of recession. They show that the business strategy to increase spending on advertising in the context of economic crisis in the long term it has proven very successful. 
The study of McGraw-Hill, of 600 companies conducted in the period 1980-1985 shows that companies did not stop investing in advertising during the recession in 1981/1982, later increased its sales by 256% compared to the other companies. "

http://www.ftadmin.co.uk/downturn_web/power.html